TryCart — try-before-you-buy for Shopify

Beta benchmark — average across 5 stores

£4,200/mo

Average TBYB merchant saved £4,200/month vs TryNow in the TryCart beta.

TryNow charges $2,000/mo + 2.99% + $0.99/order. TryCart is free in v1. We never charge a percentage of GMV.

The 30-second version

The problem

Shopify added native Try-Before-You-Buy primitives in 2025 — deferred-capture selling plans, customer-account UI extensions, the lot. TryNow charges $2,000/mo plus 2.99% plus $0.99/order for a workaround they built before those primitives existed. Their architecture creates synthetic orders that break Klaviyo flows, distort Shopify Analytics, and force customers onto a separate domain to manage trials.

How we do it

TryCart is the native version. We orchestrate Shopify’s own selling-plan-based deferred capture — no synthetic orders, no broken flows, no fight with the analytics. The merchant configures a vertical (apparel, footwear, furniture, etc.), the trial window, the deposit %, and which collections it applies to. We do the rest through Shopify’s GraphQL Admin API.

What you pay

Free in v1 while we earn merchant trust. Paid tiers introduce later — and we’ll never charge a percentage of GMV. Planned: free Starter, then a £399/month flat Scale tier. Pick the one that costs you less.

TryCart vs TryNow

Six lines you can’t un-see once you’ve seen them.

	TryCart	TryNow
Pricing	Free in v1. No % of GMV, ever.	$2,000/mo + 2.99% + $0.99/order
Mandate orchestration	Shopify-native selling plans + deferred capture	Synthetic orders + custom mandate flow
Klaviyo flow integrity	Untouched — trial orders flow through your existing automations	Trials create parallel orders → flows misfire
Shopify Analytics impact	Trials roll up the same as any selling-plan order	AOV / conversion metrics distorted by synthetic orders
Customer return UX	Inside customer-account on your storefront	Separate domain hosted by TryNow
Shopify Plus required	No — works on every plan	Yes

FAQ

Real questions, real answers.

How does the trial window work?: When a customer opts to try-at-home on a PDP, the order checks out against a Shopify selling plan that authorises the card but defers capture. We watch the order with Shopify's orders/* webhooks; on day N (the window you picked — 7, 14 or 30 days), if the customer hasn't returned the item, Shopify captures the remaining balance. If they return it, you refund through your normal Shopify Admin returns flow.
What happens if a customer doesn't return?: Nothing extra on your side. The selling plan has the trial window baked in. Shopify Payments captures the remainder automatically when the window closes. The customer just keeps the item.
What's a deposit percentage?: Your call. 0% means a card mandate is authorised but nothing is charged up front (max conversion lift, slightly higher chargeback exposure). 10–30% gives you partial revenue at checkout and filters serial returners. We've baked vertical defaults: 0% for apparel/footwear, 30% for furniture/mattress, 15% for everything else. You can override.
Does this work with subscriptions?: Yes. Subscriptions and TBYB are both Shopify selling-plan groups. They coexist on the same product. We never touch your subscription selling-plan groups; we only configure our own.
When do paid plans launch?: Late 2026, once we've got 50+ stores running TBYB in production and the cost-to-serve is clear. We'll ship a 30-day notice + grandfather every beta merchant onto the lowest tier.

Six lines you can’t un-see once you’ve seen them.

Real questions, real answers.

Free while we earn your trust.